Virtual Assistant

  • How much can I charge as a VA

    How much can I charge as a VA and how do I set my rates?

    Your Time And Skills Are Valuable Right?

    We can discover your starting hourly rate together.

    When you first start out as a VA it can be very difficult to choose a rate, because you feel like you don’t have the skills and experience to charge much.

    It’s easy to pluck a number out but let’s do it systematically and a bit more methodical.

    LET’S BREAK IT DOWN

    Read on to discover what you need to consider first. 

    Taxes in your country

    As a Virtual Assistant, you will be considered an Independent Contractor. This means that you are contracted to perform services for others, without having the legal status of an employee.

    Make sure you understand from an accountant what taxes (if any) you will need to pay as an Independent Contractor. This is different in every country so please speak to a qualified accountant.

     

    Expenses and deductions

    Write down a list of all the expenses and deductions you need to run your business.

    What will be your costs each month to run your business (don’t add paying yourself).

    You might not know this until you start working.

    Make sure you keep all receipts and record everything for tax time. It might be helpful to open another bank account you use just for business expenses and income. This makes tracking things so much easier. Rather than having to go through your personal accounts and find the transactions that relate to your business.

    As always, it’s best to talk with a tax professional regarding your individual situation. 

    I have created a spreadsheet to assist you with calculating your billable hours per year and your annual outgoings, to arrive at an AVERAGE hourly rate. Get your hands on this spreadsheet in the masterclass here

     

    What do you need to pay yourself?

    What is the minimum viable amount you need to contribute towards your household? Work out what is the minimum wage you need to pay yourself each week or month. 

    If this is too high – can you reduce your expenses?

    Or what is the goal you want to work towards?

    Add your expenses and wage together. 

    This is the amount you’ll want to make. Subtract any taxes you’ll have to pay.

    Here’s an example:

    If you are planning to have your Virtual Assistant business be your main source of income, it’s a good idea to determine your rates by working backward from what you need to make.

    So, let’s say you make $4,000 (gross income) in a month from your VA Services. 

    FYI: Gross income means the total income before business and tax deductions are accounted for. 

    Now – you’ll want to save about 30% back for taxes if you’re in the US for example.

    You made $4,000 last month? You’ll save around $1,200 for taxes, leaving you with about $2,800 remaining.

    Need to take home $4,000 each month to cover your bills, fees and expenses?

    You might need to bring in more each month in gross profit. Or look at reducing your expenses.

    Remember – we are talking about coming up with an ideal hourly rate for you. We are simply determining your base VA rate and monthly budget.

    To really grow your business and skyrocket into making 5k-10k months and beyond, you can eventually start subcontracting some of the work that you do and targeting high-end clients with specialised services. 

     

    How many hours are you able to work?

    Reverse engineer it – look at how much your expenses are each week – how many hours will you need to work to cover those costs. If you don’t have enough – decrease your expenses or increase your prices. But you can’t increase your prices if you’re a new VA and you don’t have much experience at the beginning.

    You don’t want to overbook yourself – take on too many clients then can’t do the work. That’s really damaging to your reputation and brand.

    Take it one client at a time – it’s good to start slow, take on one client and then see how you go for time, then take on another, then another and you will soon realise how many clients you can take on. Re-calibrate everything.

    Got time for your own biz too? Make sure you set aside time for your own biz like invoicing, social media and finding clients. I recommend at least 5 hours per week for your own business.

    VA side hustle – work as a VA as a side hustle while you have your ‘normal’ job. This will also give you a chance to see if you like being a Virtual Assistant before quitting your job.

     

    Now it’s time for real talk

    Having a business and being an entrepreneur is not easy. It takes determination, being proactive and dedicated to putting in the work. But it’s so rewarding at the same time.

    THERE ARE MORE PROS THEN CONS

    But in my opinion the pros out-way the cons – you have the freedom to work when you want, charge what you want, work with who you want and take holidays when you decide.

    MAP OUT YOUR HOURS

    Block out the time in your calendar or planner and decide on the hours you are going to work on your biz and let that time be non-negotiable for change. Now map out the hours you’ll be working with clients.

     

    Let’s calculate your rate

    So – you’ve figured out how much to need to gross per month when factoring in taxes to meet your monthly budgeting needs.

    You’ve also planned out how many workable hours you will have each week to meet your goals.

    Now, we will use this information to determine your rate.

    Let’s say you can commit 40 total hours per week to your business. We will subtract 5 hours for you to work on your business. 

    Now, you have 35 workable hours per week. That’s roughly 140 hours per month that you can be making money in your business.

    We will use this simple formula to discover the rate you should be charging:

    GROSS INCOME NEEDED + BILLABLE HOURS PER MONTH = HOURLY RATE

    HERE’S AN EXAMPLE

    $4,000 Gross Income Needed / 140 Hours = $28.57 but let’s round it up to $30 per hour

    Maybe you’re only able to work part-time on your VA business. We can also work backward to find out how much you could make starting out as a VA.

    Let’s meet Jessica.

    Jessica has 20 hours per week to commit to working.

    She’s going to spend 5 hours per week on her business doing social media, invoicing, updating her website, finding clients, admin etc.

    That means she has 15 hours each week to commit to working for clients. That’s about 60 hours per month.

    She is just starting out, so a rate she feels comfortable charging is $27 per hour, at least for her first clients.

    60 Hours Per Month x $27 per Hour = $1620 Gross Income

    If you need to subtract the 30% you’ll need to save back for taxes.

    $1620 x .3 = $486 to save. That leaves you with $1,134 net income for the month!

     

    Pricing standards

    You can work at a reduced rate while you learn.

    Or you can work for free for a couple of weeks, or 1-2 tasks in exchange for a testimonial.

    If you can’t decide where to start with your rates for general admin work, take this advice…

    Start out at the lower end and get your first client.

    Then, with each new client, increase your rates to $2-$5 more. And so on with each client.

    As your skill and confidence grows, so too does your rate.

     

    Need to know more about how to create your prices and packages?

    Sign up to this masterclass to learn: 

    • Expenses and deductions
    • What you need to pay yourself
    • How to work towards your dream income goal
    • How many hours you can work
    • How working as VA can be your side hustle
    • How to calculate your rates
    • Pricing standards 
    • And so much more!

    Your time is valuable. Make the most of it, and educate yourself a bit further with this masterclass, so that you can achieve your goal income!

  • 101 Tasks To Offer As A Virtual Assistant (and Tasks To Outsource To A VA)

    What tasks to outsource to a VA

    As a small business owner there are so many different tasks you have to get done. And let’s be honest, there are some tasks that we all dislike doing, aren’t skilled at or simply just don’t have time for.

    It’s time to stop working crazy hours just to get the bare minimum done. Be smart with your time and outsource some tasks so that you can get back to doing what you love.

    Know when it’s time to ask for help.

    Sometimes it’s hard to know what to let go of. Here’s a checklist of what you can outsource to a virtual assistant.

    Note 1: This is not a complete list and some virtual assistant’s may only specialise in one area or one tool.

    Note 2: If you’re a new virtual assistant, this is the list to take note of and download my Ultimate Roadmap To Become A VA here.

    ADMIN

    • Data entry
    • Set up online questionnaires and feedback surveys
    • Proofreading and editing
    • Calendar/diary management
    • Email/inbox management
    • Customer service
    • Set up email templates for customer service enquiries
    • Create document template
    • Travel arrangements
    • Organise gifts for clients and or staff members
    • Research
    • Create PowerPoint Presentations
    • Set up webinars
    • Set up online filing systems using Dropbox or Google Drive
    • Creating reports (weekly and or monthly)
    • PDF Conversion
    • Project management
    • Send out quotes or proposals
    • Lead Generation
    • Meeting minutes
    • Transcriptions
    • Set up task and project management system with Trello/Asana
    • Create Standard Operating Procedures (SOPs)

    SOCIAL MEDIA

    • Manage social media accounts – Instagram, Facebook, Pinterest, Twitter, LinkedIn
    • Write captions
    • Hashtag research
    • Design graphics for posts in Canva to use on your social media platforms
    • Social Media Audits
    • Content Marketing plans
    • Create Facebook Ads
    • Set up new social media accounts
    • Manage Facebook Groups on their behalf aka Community Manager
    • Schedule social media posts
    • Upload videos on YouTube
    • Create monthly analytic reports
    • Run and manage contests and giveaways

    EMAIL MARKETING

    • Set up your email marketing platform
    • Create email newsletter templates
    • Write the copy for each newsletter/broadcast
    • Proofread and edit your drafted emails
    • Create a series of Welcome emails called a sequence
    • Set up email automations and tagging
    • Create images for emails

    EVENT MANAGEMENT

    • Research venues for an upcoming event
    • Collect RSVPS for the event
    • Source suppliers and get quotes
    • Be first point of contact on the day of the event
    • Create the run sheet for the days event
    • Arrange speakers and or special guests for the day
    • Create name badges
    • Create attendee gift bags

    WEBSITE UPDATES & MAINTENANCE

    • Website maintenance
    • Run backups
    • Update plugins
    • Fix any errors
    • Monitor and respond to comments on blogs
    • Search Engine Optimisation (SEO)
    • Add new products
    • Update sale items
    • Design a website in WordPress, Squarespace, WIX, Shopify
    • Check Google Analytics
    • Make sure customer journey on your website is working well
    • Set up landing pages
    • HTML Coding

    BOOKKEEPING

    • Chase up outstanding accounts
    • Enter receipts into Xero, MYOB and Quickbooks
    • Reconcile transactions
    • Send out invoices
    • Reporting Payroll
    • Accounts Payable
    • Accounts Receivable

    GRAPHIC DESIGN

    • Branding services
    • Logo Design
    • Lead Magnet creation and design
    • Create ebooks
    • Create Infographics
    • Design business cards
    • Design promo materials and flyers
    • Design invitations

    VIDEO

    • Editing
    • Animated videos
    • Create Promotional Ads
    • Intro videos
    • Create music videos
    • Source royalty free music
    • Upload YouTube videos
    • Add subtitles

    BLOG MANAGEMENT

    • Create blog content
    • Reply to blog comments
    • Promoting blog posts on all social platforms and through email marketing
    • Update and maintain your blog
    • Keyword research
    • Source images to use
    • Repurpose blog posts into videos, emails and social media content

    PODCASTS

    • Podcast coordination and management
    • Podcast editing
    • Research potential guest interviews
    • Pitch to be a guest on other people’s podcasts
    • Write shownotes
    • Create podcast graphics
    • Add podcast to your website
    • Create all promo material for the podcast for your socials and email

    And there are so many tasks you can outsource. This is a great list to get you thinking on what you can outsource in your business. 

    Happy outsourcing!

  • 30 Content Ideas for VAs

    Hey VA! Need help with what to post on social media?

    30 Content Ideas for VAs

    You’re in luck! Take these ideas and craft your own captions on your social media platforms.

    I hope these ideas give you some inspiration to start posting regularly so that you can showcase your expertise and VA-awesomeness to your ideal clients.

    Scroll to the bottom to download your list of 30 social media content ideas.

    Karen Vivarelli

    Before you post, ask yourself…

    would my ideal client find this valuable?

    If your ideal client was looking for a VA, ie YOU, what would they want to find from looking at your posts and stories?

    Tip: It’s how you can help them, your expertise, your values, it’s less about YOU and more about THEM and what you can do to make their lives easier!

    30 Content Ideas for Virtual Assistants

    1. Introduce yourself and what you can help with

    2. Your latest blog post

    3. Video tutorial on how to [insert a task you do regularly for your client]

    4. How-to tips eg how to use Asana or Trello with a VA

    5. Your morning routine

    6. Why you started your business

    7. Talk about one of the tasks people can outsource to you and why – Tip: write a list of all of the tasks you can help your clients with and then create a new post for each task

    8. Talk about how you can solve your client’s pain points – how will they feel when they work with you i.e. offload tasks to you to relieve stress and overwhelm, not having to do everything themselves

    9. Client testimonial

    10. Favourite quote or meme

    11. Business goal

    12. Favourite podcast

    13.Photo of your workspace

    14. Regram someone else’s post and give credit

    15. Share another business you love

    16. Share one of your processes

    17. 5 interesting facts about you – which one is false (this is where you list 4 facts that are true and 1 fact that is false and then ask people to guess which one is not true)

    18. Offer a free downloadable so that people can sign up to your email list – this downloadable should entice your ideal client

    19. Share your business values

    20. Talk about one of the biggest struggles biz owners face, like trusting someone to outsource to, juggling business and babies, time limitations to get everything done

    21. Share a tech tool that you love that will save your ideal client lots of time – Tip: write a list of all of the tech tools you use for your clients and then create a new post explaining each task

    22. Recommend a book you have read

    23. Talk about your free discovery calls for anyone not sure what to outsource and how to get started

    24. Do a carousel post (multiple images) of what people can outsource to you

    25. Goals for the month ahead

    26. Tips on how your client can manage their calendar using time blocking

    27. Share a Canva tip

    28. Share a meme or something that inspires you

    29. Remind people of industry events or important days relevant to your ideal client

    30. Talk about how you can take care of your client’s tasks when they go on holiday so they can have peace of mind that their business is still running while they relax

    Next steps – take these ideas and put them into ChatGPT…

    It starts with training your ChatGPT to talk like you in your content. I’ve built a custom GPT bot to help you do this. Check out Brand Bot to help you create your Brand Summary which is everyone about your business, what you offer to clients, who your ideal client is, your tone of voice, your mission, and so much more.