Do you need to keep up with every Claude and ChatGPT update?
Keeping up with every Claude update and ChatGPT update isn’t needed if your business is set up properly. Start with an AI business brain: a set of plain files that holds who you help, what you sell, how you sound and the rules your AI follows, so any AI tool can read it and work the way you do. The AI agents come second.
I’m Karen Vivarelli, an AI Operations Strategist in Perth, Western Australia. I teach and build AI for business owners, and my focus is implementing AI properly. This post walks through a carousel I shared this week, with more room to explain.
What’s changed in AI lately?
There’s always something new. In the past few weeks we’ve had ChatGPT DOTs, Claude Managed Agents and a change to Claude Cowork. Then there’s the next model release. The list goes on.
The Cowork change is a good example. Since 6 October, new Cowork tasks on Claude’s Pro and Max plans run on Anthropic’s servers instead of your computer. Your files stay put, but the work happens in the cloud. Anthropic’s Help Centre explains the change.
I heard about the Cowork change from Dr Nici Sweaney. I’m inside her AI for Impact Hub, and she’s who I follow for the latest AI updates.
So before you spend hours keeping up with all of it, and less time growing your business, here’s what I’d do.
Why set up your foundations before chasing updates?
Your foundations are the part that doesn’t change. They’re yours, and they stay put while everything else keeps updating.
Ask yourself this: if your AI tool changed tomorrow, where would your business live?
Your processes. Your voice. Your agent instructions. Your rules for what AI can and can’t do. If they only live inside one AI app, they move when it moves.
And please don’t say “in my head”, or “in hundreds of tabs on my laptop”.
What is an AI business brain?
An AI business brain is a set of plain files that holds how your business works (who you help, what you sell, how you sound and your rules for AI), so any AI tool can read it and work the way you do.
I spent ten years as a VA and OBM. Most of that work was getting what lived in a founder’s head out and written down, so a team could run with it. AI needs exactly the same thing.
Where does my AI brain live?
Mine lives in plain files I own. Who I help. What I sell. How I sound. The rules every agent follows, starting with the biggest one: draft, don’t send.
It all lives on my computer, backed up to GitHub. If that’s new to you, think of it as a safe online home for files that saves every version, so I can see what changed and when.
How do AI agents fit on top of the brain?
On top of my brain sits my AI team. Seven agents, each with a name, a job card and only the tools that job needs.
One runs my day. One drafts my content. One looks after my inbox. One is a security agent that checks the others’ set-up. I trained them all, and I’m always in charge.
The work flows in the same order every time:
- The agent reads my brain for the job: my voice and my rules.
- It does the work, like drafting a post or an inbox reply.
- It hands me a draft. Nothing goes out until I say yes, and every piece of work and every decision gets logged.
The brain first, then the agent, then me. And I see it all on my dashboard.
What happens if your AI tool changes?
I’m not locked into one tool, and neither should you be. Instead of worrying about switching tools, I already have Claude and ChatGPT plugged in.
My HQ runs in Claude Code on my own computer, so the Cowork change didn’t touch it. And because everything is written down, my AI could rebuild most of my set-up in another tool.
That’s what implementing AI properly means to me. The tools will keep changing. Your brain stays yours.
Who is an AI business brain for?
If you’re a coach with a team, get what’s in your head extracted into your AI brain, so your team and your AI work from the same page.
If you’re a virtual assistant or OBM setting up AI for your clients, set it up properly, in a way that outlasts the next tool change.
How do I set up AI in my business?
Start with the brain. Write down who you help, what you sell, how you sound and your rules for AI, in files you own.
Then add your AI agents on top, each with one job and only the tools that job needs. Keep yourself as the one who says yes.
Frequently asked questions
Do I need to keep up with every Claude and ChatGPT update?
No. If how your business works is written down in files you own, a new update matters a lot less. Set up your AI business brain first, then decide which updates are worth your time.
What is an AI business brain?
It’s a set of plain files that holds how your business works: who you help, what you sell, how you sound and your rules for AI. Any AI tool can read it and work the way you do.
What changed with Claude Cowork in October 2026?
Since 6 October 2026, new Cowork tasks on Claude’s Pro and Max plans run on Anthropic’s servers instead of your computer. Your files stay on your computer, but the work happens in the cloud. Anthropic points anyone who needs tasks to run only on their own computer to Claude Code.
Should I use Claude or ChatGPT for my business?
You can use both. I have Claude and ChatGPT plugged in. Because my business brain is written down in plain files, my AI could rebuild most of my set-up in another tool if I ever needed to switch.
Where should I start with AI in my business?
Start with the brain, then the agents. Get what’s in your head written down in files you own, then give each AI agent one job, only the tools it needs, and a rule that nothing goes out without your yes.
Want to build your AI brain with me?
I’m teaching it from Perth in my free online workshop, Build Your AI Brain, on Thursday 29 October at 10am Perth time (12pm Brisbane, 1pm Sydney). There’s a replay if you can’t make it live.